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Since 1919, The New School has been home to scholars, creators, and activists who challenge convention and boldly make their mark on the world.
To celebrate this groundbreaking legacy, we are opening our doors to the public for a weeklong festival of innovative performances, talks, workshops, screenings, exhibitions, and more.

On October 1–6, 2019, join us as we reflect on a century of world-changing ideas and together imagine a new kind of future.

The Festival of New is free and open to all.
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GuS

Founded in 2003 by Steve Hersh and Jeannette Luoh, GuS was what the founders and their friends were looking for in a beverage; something not so sweet like everything else out there. But not so dull and lifeless like flavored seltzers and waters. Or artificial, like diet drinks.
Steve grew up in a household where his father added seltzer to everything. This was done to cut the sweetness, and make juice and soda lighter and more refreshing. It also reduced the calories, but that wasn’t really the point.
Now that tradition continues with GuS sodas. They’re distinctive sodas made with real juice and real flavor extracts, in refreshing flavor varieties. They’re pasteurized and kosher, with no caffeine. And they’re lightly sweetened with cane sugar, with only 90 – 98 calories in each 12oz. bottle.